If your ads are misleading and you advertise wrong about your service or business or website. For instance, you claim in your advert that you offer Free web hosting but you charge a processing fee. Or, if you claim your supplements “cure” an ailment. This can to Google is misleading and deceptive.
While you may truly feel that the products or services you offer are better than everyone else’s, you may be suspended if Google believes it’s deceptive.
Ensure you word your ads cautiously and do not aim to trick or misrepresent your products. Deceptive contents also include the use of other people’s content without their permission or making claims that are unrealistic.
- If you do any cloaking (where a different site is shown to Google editorial team and the user see’s a totally different website).
- Creating several accounts that promote the same website.
People would do almost anything to get their businesses on the first page. Some create multiple accounts to try monopolize the first page of the search results. If you use more than one Google Ad account for the same business, your WILL get suspended.
The same goes for…
- If your website is closely related to an account that has already been suspended
- If you are using trademark in your ads
- If you sell illegal product or services
- If you violate Google terms and policies repeatedly. (will get you banned for life)
- If the Destination URL and the Display URL in Ads is different
- Unauthorized Access
- If your website lacks terms of service and a private policy. Although isn’t always necessary, however it’s always recommended to have it.
Other than the reasons mentioned above, at times, your account can be mistakenly suspended by Google team. However, these are more common reasons why your account would have been suspension. But in reality, the cases do vary.
The first step to take in case of account suspension is to find the reason(s) why Adwords have suspended you. This is the first step to getting your account back. As soon as you discover the reason(s), go on to find different solutions to get your account reinstated. Here is how to go about it:
1. Fix the suspended site
The moment Google suspends your account, Adwords will write a plan on how to fix the suspended account and how to re-submit for review.
2. Fix disapproved sites
If you ads get disapproved, be sure to read Adwords policies on how to fix disapproved ads so as to get it corrected.
3. Request policy questions from Google
If you still have doubts and are confused and want answers from Adwords to your queries on policies or ads, ask Google.
4 Any other reason
Check out above reasons to find out why Google suspended your Ads account. As soon as you get a clearer idea as to why your account has been suspended, move on to the next step. You can always hire a company who will help you lift the adwords penalty.
As soon as you find out what went wrong with your website, be sure to note down everything, what went wrong and the steps you have taken to fix it. For example, if your account violated ads policies, write the steps you have taken to correct it. If you were using your website from a remote area (unauthorized access), be sure to state clearly the reason for this. Also give a clear strategy on what you won’t do it again.
Contacting Google Ads
team should be your next plan of action. There are several ways to do this. You can call them directly or file an appeal regarding your account suspension. If you get confused on how to forge forward or have hesitations or reservations, always make sure you request your account manager to assist you if you have one managing your account.
Another important thing is to inform Google on the kind of policies you violated and how you have corrected them. Please make sure you are as descriptive as possible. You want the Google Adwords team to know that you’re willing to maintain a healthy cordial relationship with them.
Be sure to ask them for any changes needed to be done and how to avoid the suspension notices. Even if you know them all, it’s still important to ask.
Patience is the most important virtue here. You need to practice patience so as to be taken care of properly. Note that the whole process and review can take anywhere from two days to two weeks, and you will need to call several times so as to get your issue resolved(depending on your situation).
Due to the inconsistent policy enforcement by Google, account suspensions are unfortunately largely inevitable. However, if you land in Google jail, do not give up. Just remain positive, make sure you open all doors that Google allows you to open, and ensure you explore some of the alternative revenue sources. If you follow the above discussed solutions, your story will have a happy ending.