The Cochran Firm hired us work on their “Police brutality” campaign within Google Ads. The quality of leads were fair and the number of leads they were receiving was decent.
The goal was to lower the amount they were spending while attempting to keep the same amount of leads coming into the firm.
The campaign had many broad terms and the search term report showed that not many negatives were implemented. I cleared out the account, created new ads, added negative terms, increased bids on call extensions and continued to monitor the campaign and make adjustments.
The client went from spending over $7,000 to just under $3,000 for about the same number of calls and leads. That’s more than a 62%decrease in spend.
The leads were better and more qualified cases were delivered to the law firm.