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PPC Case Studies

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Veteran Movers

Veterans Movers were faced with some fierce competition in a very crowded market in NYC. The biggest issue they faced was not knowing what it cost them to acquire a customer. they were spending money, but were not tracking leads and calls.

They were bidding on many generic and broad terms within their existing campaign. The account lacked negative keywords and their ads had no calls to action. The CPC was high due to bidding on very broad terms such as “move”.

We researched their market, their competitors and leveraged their uniqueness. Employing veterans separated them from other moving companies and I used that in the ads.

We of course set up conversion and call tracking (on the site). I was careful with the key-terms and populated the account with negative terms in order to avoid irrelevant searches. I continued to add negative keywords as I came across them to help improve the overall CPA. I was able to drive in 90 leads at a cost of $27  per lead with a conversion rate of 44.12%!

Modern Storage

The client wasn’t seeing many calls to their locations. They need to get calls ASAP or the business would be at risk of closing their doors. The account faced many challenges. One of them being that locations were very close to each other and one location was getting all of the calls and business.

After conducting an audit of each of the locations, we then worked on customizing keywords based on each location and the amenities each location had.

We had only a few weeks to produce results. I worked diligently to get these in order. As you can see in the graph below calls went from less than 20 calls a month to over 100.
Conversion rates on average was around 7%. In less than a month I was able to cut the CPA down to $40 and increase the conversion rate to 12%. That's the highest the campaign has ever had.

In just a few weeks we had given them the most calls they ever had, with a low CPA at the highest conversion rate. Huge success!

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