1. Align yourself with bigger brands. – Assuming your product isn’t something new or revolutionary (which came make things more difficult)– you probably have competitors. Aligning yourself with them is a good way to gain some brand recognition. So how do you do that on a limited budget?
2. PPC marketing is where you can do this easily. Start-ups usually cringe when they here PPC or pay-per-click because they know that means they have to spend money. However, if you advertise on your competitor’s brand names it can help you grow your brand’s recognition. It’s also a good way to “steal” some cheap quality traffic that can turn into business. You can set you own budget which makes this a great option. In your ad – state your company’s uniqueness. Is it cost? Features? Free trial? Entice users to check you out and be creative with your ads.
3. Facebook ads can be relatively cheap. Facebook ads are similar to PPC as you can set a budget. It’s best to first target fan and group pages of your competitors. It’s a good way to find highly relevant customers.
4. Want a free way to to find clients? Grow your LinkedIn network. Reach out to potential customers and connect with L.I.O.Ns. You can also join groups and create content that can bring awareness to your brand. You can read more about how to do this by reading this post.
5. Organic traffic is every start-ups dream. However, for a new site it’s not easy to accomplish. As a start-up you may not have enough authority and clout to drive search engine traffic on competitive terms. Try focusing on long-tail terms and questions that potential customers may be searching for – that your product or services solves.